It’s not often that you get a product that is so perfectly matched to its times that you can use it as a kind of predictor of the environment it’s designed for. That’s the kind of thing the used Toyota Prius market is now.
The used Toyota Prius market is that way today. You can predict gas prices by looking at the used Toyota Prius market today. Toyota must’ve known when they began the whole Prius project 10 years ago is that gas prices were going to go skyhigh any time. And so, they brought a product on. It was the Prius.
At the time, it isn’t the necessary. Hummers and Escalades were selling well. But you know the Japanese – they are great with the long view.
At the time, they marketed the new Prius as an environmentally friendly car. They had no other choice. If they had tried it market it on it’s fuel efficiency, they would have got nowhere. Gas was cheaper than water. Really. At the time, a bottle of Poland Spring in expensive Manhattan would set you back three dollars. You could get three times as much gas as that bottle contained water, for the same amount of money. And so, Toyota sold the car as an environmental product.
Well today, they can really come out and say what they really designed it for – to save you gas money at the gas pump. In some parts of the US, reports said that gas will be headed to eight dollars this year. In others, it’s six dollars. It’s this kind of environment that the Prius was actually built for.
And boy is it in-demand. It’s so much in demand that they can’t make them fast enough. There’s such a waiting list for the new Prius C that people are turning to the used Toyota Prius market and are willing to pay a premium. Read all about it in this new article called The used Toyota Prius isn’t in demand so much for its Green cred as it is for its other talents. Toyota didn’t really make the Prius for its environmental qualifications did they.